The average cost for Pinterest ads in 2021 was around $1.50 per click, compared to approximately $3.56 per click for Instagram. Pinterest Is a Cost-Effective Marketing Channelįor e-commerce store owners, Pinterest can be a cost-effective way to reach new customers and generate leads. Here are 5 of the main reasons why you should consider Pinterest ads. Around 75% of customers on Pinterest say they’re always shopping when they’re on the channel. Not only is the platform brimming with different marketing opportunities for business leaders, but it’s packed full of engaged potential customers. There are many advantages to using Pinterest as a hub for your social media marketing strategies.

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It’s ideal not just for promotion, but also engaging your e-commerce customers with valuable and entertaining posts. Pinterest allows companies to share a wide range of different digital content types, from videos and images to written guides and blogs.

Shopping engagement on Pinterest grew by 20% in 2021, and new features are attracting more customers all the time. It’s also a fantastic tool for generating conversions. Ideal for capturing customers' attention with engaging content and visuals, Pinterest has over 400 million users, making it more popular than Reddit or Twitter. Pinterest is a powerful marketing platform for the right companies.

Pinterest paid ads